Hi, i am a new token holder and have a few thoughts on the ads i saw finding you i would like to share. I think that in the USA, comparing your product to food, tasting delicous may put people off.
With the name Sushi, people get the comparison right there and like it.
I think what happens is that most Americans don’t like the sushi food at all. It isnt popular here BUT the name is catchy all by itself. I am a vegan and i bought in, so please dont see this as a complaint, i simply think making direct comparisons to an unpopular food may chase people away.
Where in the USA do people not like sushi as a food? I am in Eugene, Oregon, and it is well-liked enough here. Pre-COVID, going out for sushi was within the range of things I did with friends, and there is a neighborhood Asian market I regularly get takeout sushi from now. Unfortunately, I am not sure how well the sushi world and the vegan world talk to each other, but I would think a compromise would be possible with some creativity.
I don’t think the issue is with Sushi, in particular (it’s super popular here in the US, and sort of seen as exotic and great for date nights). I think it’s just that the name isn’t very serious sounding. Take MakerDAO and Compound for example, they are very strong names, and they are attracting a different type of DeFi user.
On the flip side, it could be argued that Sushi should keep it’s less serious sounding name. After all it is more of an experimental platform that is willing to take risks.
That said, I’m personally seeing areas of improvements possible within the communication / social media presence. For example, I would change Sushi Chef on Twitter to SushiSwap. It confused me at 1st. I thought it was a person (a “chef”).
