On boarding new users is difficult and if sushi is the first point of contact for a DeFi users they are more likely to build brand loyalty to Sushi. In order to achieve this, I have drafted a proposal below to increase new DeFi users being onboarded by SushiSwap.
This will work by encouraging current members to invite their friends to try out DeFi through interactive teams/discord lessons. There will be weekly (depending on demand) calls set up with a maximum number of entrants (20-30), roughly lasting 1hr. In these calls the following will be discussed:
- Setting up metamask
- Sending ETH
- Using Sushi Exchange
- Using the upcoming NFT platform
- Using Kashi
- Discussion of how Sushi and DeFi fit into the future
This will let newbies learn more about DeFi and give them a point of contract in the future if they need help. To encourage the uptake each participant and their referrer will receive a limited-edition Sushi NFT once they finish the course. This will give an incentive to others to introduce as many people as possible.
I believe this may be very beneficial for sushi and its community as this course will help new people get started in DeFi. This will increase brand loyalty and we may see an increase in contributors in our community. Furthermore, this will also build on the brand that Sushi already has as a market leader. I hope I can help bring in a new wave of Defi and Sushi users.