As Sushi approaches its first birthday, I think it could be a good season to explore a new name.
In the past year, SushiSwap has become much more a place to “swap” and an AMM. It is expanding into an all-purpose financial platform, with BentoBox, Kashi, MISO, Shoyu, Onsen etc.
The AMM is still SushiSwap’s flagship product that accounts for most of its revenue, but this may change in time.
I think renaming to “Sushi Finance” or to just “Sushi” would highlight the project’s ambition to take on all of DeFi and that it’s not only a dex. The name “SushiSwap” encourages comparisons to Uniswap, which I think is no longer a good comparison.
I can think of at least a couple cases where DeFi projects renamed: Matic rebranding to Polygon and Havven changing to Synthetix a while back.
SushiSwap has a nice ring to it and broad recognition. But thinking forward to the next 100k or million people that come into the ecosystem…what name would work best?
“Sushi Finance” is just one idea, so feel free to share other suggestions. And maybe the community decides to just keep SushiSwap. Just want to open conversation on this.
Best from Mr. Bento.